The lot at 98 14th Street sits between Peachtree and West Peachtree, one block south of the Arts Center MARTA Station. It was once set aside for a condo tower that never got built. Now it has Bermuda sod, a wildflower mix that hasn't fully filled in, picnic tables, lawn games, and a new set of MIDTOWN letters facing 14th Street. Midtown Alliance's own description of the prep work is "785 truckloads of dirt and optimism."
The temporary lawn opened in September 2026, and it's open every day from sunrise to sunset. Its official name is Midtown Green. Each recurring event on its fall calendar tests something the permanent park is supposed to include. The permanent park has no cost estimate, no fundraising goal, and no timeline. So this lawn, and the handful of dates left on its calendar, is what the site will be for now, and the main way the next version gets shaped.
What Is Left on the Calendar
Midtown Alliance's live event calendar shows six Midtown Green dates left this year. The final listing is Dec. 13.
| Date | Event | Time | Details |
|---|---|---|---|
| Thursday, Oct. 15 | Moves on the Green | 5:30–6:30 p.m. | Cardio Dance with Dawn Peck; registration required |
| Thursday, Oct. 22 | Lunch on the Green | 11 a.m.–2 p.m. | Final lunch of the season |
| Thursday, Oct. 22 | Moves on the Green | 5:30–6:30 p.m. | Cardio Dance with Dawn Peck |
| Sunday, Oct. 25 | Midtown Artisan Market | Noon–6 p.m. | 20–30 artisan vendors |
| Thursday, Oct. 29 | Moves on the Green | 5:30–6:30 p.m. | Last fitness class listed |
| Sunday, Nov. 22 | Midtown Artisan Market | Noon–6 p.m. | Seasonal market |
| Sunday, Dec. 13 | Midtown Artisan Market | Noon–6 p.m. | Last Midtown Green event listed for 2026 |
Oct. 22 is the one day the lawn has two separate programs, lunch at midday and Cardio Dance after work. After Oct. 29 the weekday programming ends, and the Sunday markets are all that remain through mid-December. The calendar lists no movie nights or holiday events. In August, Rough Draft Atlanta mentioned film screenings as a possibility, but none have been scheduled.
The Lunches Are a Trial Run for a Café
Lunch on the Green has run on four Thursdays this fall: Sept. 10 and 24 and Oct. 8 and 22. The Oct. 22 vendors haven't been posted. The Oct. 8 lineup gives a fair idea of what to expect. Food and drink came from Happy Belly, Gekko, Boozie Smoothies, Wise Burgers, Cupcakes on the Rocks, Tutti Gelati and Whim Matcha. Happily Coffee Roasters and Bode & Ev were the local vendors, and Fever Fawn played live music.
The site was built with this in mind. Crews prepared parts of the property specifically for food truck parking. The permanent concept unveiled by Midtown Alliance includes a restaurant and café. The Thursday lunches are the temporary version of that idea. Trucks rotate through the prepared parking pads, and people bring their trays to the lawn.
The Markets and Classes Fill In for the Pavilion
The permanent plan, designed by Field Operations, calls for immersive art, a signature pavilion, an outdoor performance venue, a community building with public restrooms, and flexible gathering space. The pavilion and amphitheater are designed to hold events of up to 800 people. Other firms on the design team include Gresham Smith, Thomas Phifer and Partners, DVDL, Fluidity Design, HR&A and Threshold, along with cultural historian Karcheik Sims-Alvarado and cost estimator Dharam.
None of that has been built. The fall lineup is already testing the same mix of uses, though, on bare lawn with portable restrooms. The Midtown Artisan Market brings in 20 to 30 artisan vendors, plus food, seasonal activities and lawn games. Its partners include Soccer in the Streets, the Atlanta History Center and the Alliance Theatre, and the market page lists a storytime reading of Carmela Full of Wishes. On Thursdays, Moves on the Green offered Pilates with JETSET in September and switched to Cardio Dance with Dawn Peck in October.
A theater partner, a history museum, a youth soccer nonprofit, and a group fitness class are the kinds of uses a performance venue and community building would eventually host. For now they happen on grass.
Why the Lawn Is the Park for Now
The money behind the land is settled. The Midtown Improvement District closed on the four-acre property on May 19, 2025, for $46 million. It paid with cash reserves plus tax-exempt general obligation bonds, financed by SouthState over 20 years at 4.08%. The price worked out to $263 per square foot. Midtown Alliance's key facts page compares that with an average Midtown land sale of $415 per square foot since 2020, so the district paid roughly 63% of that average.
The money for the park itself is not settled. The same page says final design and cost estimates have to come first, then a charitable capital campaign. It states plainly that no campaign goal has been set, because the detailed cost estimates needed to calculate total funding don't exist yet. The temporary improvements are described as a step that keeps the site in use "while fundraising and planning continue."
The baseline explains why this lawn draws attention. Midtown covers 770 acres, and before this purchase only 1.2 acres of it was permanently protected public space. Midtown Alliance says the new property raises that total by nearly 400%. It calls the site "the last large undeveloped parcel in the core of Midtown." The land was once set aside for the No. 2 Opus Place luxury condo tower. The old Opus Place sales center on the western edge of the property is being converted into headquarters for Midtown Alliance's supplemental public safety and maintenance teams.
How the Fall Dates Feed the Design
Public input on the design has included a MODA Design Lab, interactive pop-ups, a 2025 survey with more than 4,800 responses, and a digital survey in the first quarter of 2026 with nearly 600 responses.
The fall events continue that work in person. Midtown Alliance's preview of the season, published in Rough Draft Atlanta as content provided by the Alliance, said visitors to lunches, markets and classes could meet the project team, see the long-term vision, and share ideas for the space. After the Dec. 13 market, the Midtown Green project page offers a monthly email update, and organizations can request a meeting through [email protected].
A few details about the site are still unfinished. The wildflower mix needs more time to establish, and an irrigation system is in place to support it. A protected mid-block pedestrian crossing on 14th Street is mentioned in long-term plans, with no date attached. Midtown Alliance also sees the property as a link to the Midtown Art Walk, the half-mile promenade connecting the Midtown and Arts Center MARTA stations through the Woodruff Arts Center. It also points to three underused private plazas nearby that could add more than four acres to the area's network of public space.
Getting There and Settling In
The lawn has plenty of bike racks. For drivers, the closest paid parking is the Promenade Parking deck, with entrances on both 14th and 15th Streets. For the Thursday classes, the organizers' advice is to bring a mat, a water bottle and a friend. No experience is needed, but registration is required. Since the lawn sits one block from Arts Center Station, a market Sunday pairs easily with the High Museum. Photography as a Way of Life opened there Oct. 9 and runs through Feb. 7, 2027. Park rules are posted in Midtown Alliance's guide to park rules.
At BOULEVARD, we follow projects like Midtown Green closely, because a new four-acre public space on 14th Street changes how the blocks around it are used and how they're valued. If you own nearby and want to understand where your property stands as the park takes shape, Request Your Home Valuation and one of our Midtown consultants will walk you through it.
